How can products attract consumers’ attention and purchase when there is no one to guide sales? At this time, the packaging of the goods plays an important role, and the editor of the art shop will tell you the three basic principles of packaging design.
The principle of eye-catching
- Use modeling to highlight display
The peculiar shape and novel packaging can most attract consumers’ attention. The key is to differentiate it from the packaging of similar products.
- Use color to influence audience psychology、
Human beings are very sensitive to the perception of color. Consumers will often stop their gazes due to the influence of color during the short period of time when consumers are scanning products. Red, blue, white, and black are the four major sales colors. These four colors are important colors that dominate the daily rhythm of human life. Therefore, when used as sales colors, they can arouse consumers’ favor and interest.
- Outstanding trademarks and product names
Under normal circumstances, the various patterns on the packaging are for the ultimate purpose of setting off the brand trademark, fully showing the characteristics of the brand trademark, so that consumers can quickly identify the brand and company to which the product belongs from the trademark and the overall packaging pattern.
- The unique material attracts attention
The change of packaging material also attracted people’s attention. For example, the outer packaging of red wine is usually made of cartons or tin boxes, while some brands use logs as the box material to form a prominent display on the shelf, which is more likely to attract consumers’ attention. At the same time, the wooden material is also reminiscent of the oak barrels used to make wine, and it emphasizes the original taste.
The principle of clear information
The purpose of people buying is not the packaging, but the products in the packaging. Therefore, successful packaging design must not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns, and materials, but also enable consumers to accurately understand product information through packaging. The most effective way to accurately convey product information is to truly convey the product image.
The principle of emotional expression
People’s preferences play an extremely important role in consumer behavior. Favor comes from two aspects. The first is the practical aspect, that is, whether the product packaging can meet the needs of consumers in all aspects and provide convenience. This involves the size, complexity, and aesthetics of the packaging.
Favors also come directly from the feeling of packaging, colors, patterns, and materials. This is a comprehensive psychological effect that is closely related to the individual and the environment in which the individual is located. In terms of color, almost everyone has their own likes and dislikes, and they cannot be consistent.
